You have a great story and you probably know exactly what you want to say! But who will be the best journalist or blogger to publish your story? What do you need to do to create interest in you, your shop, an event, or a piece? Putting in some preparation in advance...

Bloggers and journalists are always on the lookout for new stories, and if you present something fresh and exciting, they may be inspired to write a piece about you – the best kind of advertising. Not a writer? Find an associate, family member, or local writer to...

To be sustainable, recycling is not enough; re-use and repurposing are key and antiques deliver these in spades. The entire trade is built upon keeping items that are 100s of years old in circulation, desirable, and fit for purpose. Very few contemporary furniture...

Hashtags… You have undoubtedly heard about them, but what are they, and where do they come from? Here is everything you need to understand how they work.  A hashtag is a word or phrase directly preceded by the pound sign (#) that makes it “searchable.” You can...

Are you scared by the idea of starting a blog? Don’t be. A blog can be short, long, educational, amusing, promote a specific piece, a place to talk about your travels – or even your dog! Online users love blogs, and if you are not posting one regularly, you may be...

Online selling is proving to be a lifesaver for antiques dealers. Those who are actively selling online have experienced a surprising level of success.  Social media platforms can play a critical role in online antiques and art sales. If you are new to marketing on...

Are you considering entering the online sales arena? Listing your stock on antiques, art, and vintage marketplaces is a strategy that works – but the marketplaces are not all the same. If you aren’t thoughtful, you can waste your marketing budget by listing your stock...

Some art and antiques dealers have online selling down to an art, while others have been more cautious about participating in the online sales arena – for good reason. The traditional way to list antiques and art online required hours of work, uploading images and...

Many art and antiques dealers are struggling, unable to sell their pieces in person through their shops and trade fairs, which can make the future appear grim. The truth is that online antiques and art sales are experiencing an unprecedented boom. In 2019, the global...

While the quality of your product images is critical to online selling success, video content can take it to the next level. In the current culture, watching a product review, a “how-to” video, comedy bit, or educational video is a standard part of everyday life, and...