PR Tips for Dealers: An Easy Roadmap to Success
You have a great story and you probably know exactly what you want to say! But who will be the best journalist or blogger to publish your story? What do you need to do to create interest in you, your shop, an event, or a piece? Putting in some preparation in advance...
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PR Tips for Dealers: How to Connect to Bloggers and Journalists
Bloggers and journalists are always on the lookout for new stories, and if you present something fresh and exciting, they may be inspired to write a piece about you – the best kind of advertising. Not a writer? Find an associate, family member, or local writer to...
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Antiques: As Green as it Gets – How to Promote Sustainability
To be sustainable, recycling is not enough; re-use and repurposing are key and antiques deliver these in spades. The entire trade is built upon keeping items that are 100s of years old in circulation, desirable, and fit for purpose. Very few contemporary furniture...
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Hashtags, What They Are and How to Use Them
Hashtags… You have undoubtedly heard about them, but what are they, and where do they come from? Here is everything you need to understand how they work.  A hashtag is a word or phrase directly preceded by the pound sign (#) that makes it “searchable.” You can...
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Yes, You Need a Blog! A Blogging How-To
Are you scared by the idea of starting a blog? Don’t be. A blog can be short, long, educational, amusing, promote a specific piece, a place to talk about your travels – or even your dog! Online users love blogs, and if you are not posting one regularly, you may be...
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Facebook Basics for Art, Vintage, and Antiques Dealers
Online selling is proving to be a lifesaver for antiques dealers. Those who are actively selling online have experienced a surprising level of success.  Social media platforms can play a critical role in online antiques and art sales. If you are new to marketing on...
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Online Marketplaces: They Are Not All the Same
Are you considering entering the online sales arena? Listing your stock on antiques, art, and vintage marketplaces is a strategy that works – but the marketplaces are not all the same. If you aren’t thoughtful, you can waste your marketing budget by listing your stock...
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Listen to Freya Simms and Mark Hill Discuss Online Sales
On October 29, 2020, Freya Simms of LAPADA and Mark Hill of the BBC ‘Antiques Roadshow’ produced a webinar for dealers covering online sales. Freya and Mark discussed a range of relevant topics in detail, in a lively, informative, and easily digestible manner.  One of...
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How does the Ronati eCM Help Dealers with Online Sales?
Some art and antiques dealers have online selling down to an art, while others have been more cautious about participating in the online sales arena – for good reason. The traditional way to list antiques and art online required hours of work, uploading images and...
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Times are Tough: Why Selling Online Matters More Than Ever
Many art and antiques dealers are struggling, unable to sell their pieces in person through their shops and trade fairs, which can make the future appear grim. The truth is that online antiques and art sales are experiencing an unprecedented boom. In 2019, the global...
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How to Bring Your Product to Life with Video
While the quality of your product images is critical to online selling success, video content can take it to the next level. In the current culture, watching a product review, a “how-to” video, comedy bit, or educational video is a standard part of everyday life, and...
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Olympia Winter Art & Antiques Fair Goes Virtual in 2020
The Winter Art & Antiques Fair in Olympia is among the most respected antiques fairs in London, a highly anticipated event for dealers and buyers alike. Art, antiques and design lovers will discover one-of-a-kind pieces to add to a collection or room. With...
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