While the quality of your product images is critical to online selling success, video content can take it to the next level. In the current culture, watching a product review, a “how-to” video, comedy bit, or educational video is a standard part of everyday life, and you can make it work for your business.

Online marketing is all about achieving the highest conversion rate possible. You may be surprised to discover the degree to which video could increase your online sales. According to Hyperfine Media:

• 200% to 300% increase in click-through rate on emails with video content.
• 80% increase in conversion rates with video content on a landing page.
• 64% of users are more likely to buy a product online after watching a video.
• 90% of online users say product videos help in the decision-making process.

Messaging with Video

According to insivia, online users who watch video retain 95% of a message, compared to just a 10% retention with text only. The bottom line is that visual content can make a dramatic difference to your online traffic, click-throughs, and conversions.

A study by Wyzowl, found that 74% of the people interviewed who watched an explainer video to learn more about a product ended up buying it. The same study showed 77% of consumers say they were inspired to purchase a product after watching a video. 

The Bottom Line…

With online sales of antiques, vintage, or one-of-a-kind pieces, adding video can significantly increase your bottom line. The next question is, “how?” Watch for our next blog, “Marketplace Matchmaker: Where you need to sell.”