Published in Antiques Trade Gazette
A new e-commerce management system designed to help dealers manage their stock listings across a range of online marketplaces has been hailed as a gamechanger for the trade by its creators.
The Ronati eCommerce Manager, the inaugural product from technology firm Ronati, promises to unshackle art and antiques dealers from their keyboards with one-stop software created to “simplify, automate and accelerate” the process of selling antiques online.
The company said: “Online marketplaces find the number one reason dealers do not want to join their platform is because they simply can’t manage their stock on ‘yet another marketplace’. The Ronati eCommerce Manager solves the issue for both the dealer and the marketplaces.”
It added: “Success finding buyers online and offline is a direct result of the number of locations buyers can find a dealer. No dealer can rely on a single fair to produce the sales needed in a year, and online is no different. If a dealer does not list their stock where qualified buyers shop, the first opportunity for connection is lost.”
Ronati has signed up dealers in the UK and North America and established partnerships with LAPADA, CINOA, The AADLA, Olympia Art & Antiques Fairs, and Dolphin Promotions among others.
Ronati, which was founded in the US by CEO Stacey Tiveron in 2017, launched its UK operation last month with dealer and industry figure Mark Hill (inset) appointed as managing director.
