Before the eCommerce Manager
After 300 exhibitions and 100 art fairs, Matthew Hall’s first online listings were on Vinterior and 1stDibs; but he didn’t have the available time to fulfill the consuming task of uploading large quantities of individual pieces across multiple marketplaces.
Furthermore, the lack of frequent uploads prevented him from taking advantage of promotional features that highlight dealer listings in daily web galleries and newsletter promotions.
ABOUT
- Focused on modern and contemporary paintings and sculpture by living British and international artists
- Based in London, UK
- In business 25 years
- Member of LAPADA
OBJECTIVES
- Increase online visibility and sales in key marketplaces
- Upload large quantities of stock, more easily and regularly
- Manage multiple marketplace listings from one location
After the eCommerce Manager
Matthew uploaded over 200 items of stock into the eCommerce Manager (eCM). He connected to his existing marketplaces and added LAPADA for his collection of art listings. He was able to push his entire eCM inventory out in a fraction of the time. No longer needing to log in and out of each marketplace, all listings and sales were now synchronized from a single location, allowing him to post more often. Due to the frequency of uploading, Matthew’s pieces are now often featured prominently on marketplace daily web galleries and included in newsletter highlights.
3 ONLINE
MARKETPLACES
352 PIECES
ACTIVE IN eCM
“Thanks to Ronati, we are actually uploading our stock to multiple marketplaces. Using the eCM has been a very positive experience, but most importantly, we are making money because of it and seeing tangible sales online.”
